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      <image:title>About Us - CEO</image:title>
      <image:caption>Phil Reilly After twenty-five years in advertising, Phil joined The Client Relationship Consultancy in 2012 to run our US Operations.  He became the Global CEO of CRC in 2018. Prior to that, Phil was an advertising executive with a unique range of experience over his career at such agencies as Arnold Worldwide, Pagano Schenck and Kay, and DDB Chicago, holding roles ranging from Executive Producer in Broadcast Production, Director of Digital, Director of Integrated Marketing, Director of Business Development, and finally Managing Partner, Chief Brand Officer overseeing the Account Management and Project Management Groups at Arnold Worldwide. It was in his roles at Arnold where Phil experienced TRR for over 5 years before joining the company. He also attended the 4A’s Executive Leadership Program and served on the New England Board of the 4A’s.</image:caption>
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      <image:title>About Us - HEAD OF EMEA</image:title>
      <image:caption>Anna Hopwood Anna spent over 20 years of her working life in advertising agencies, most recently at adam&amp;eveDDB running client business from highly creative boutique clients to global business. She spent time as a Strategy Director, has led account management departments (agency and group level) and headed up New Business. Her agency experience fueled her desire to help agencies more effectively manage their client relationships for better work, margin and morale in what is an increasingly challenging climate. Anna is a CRC Relationship Consultant herself and oversees our consultancy offering which seeks to support and empower our agencies by combining the art of relationship management with the insight of our data.</image:caption>
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      <image:title>About Us - CFO</image:title>
      <image:caption>Chris Jones Chris is our Chief Financial Officer, joining us in 2022 following our growth investment from Coniston Capital, and serves on our board of directors. Chris has over 25 years of financial, commercial and operational leadership for fast-growth technology businesses, both public and private. Chris will lead CRC through an exciting period of continued growth and innovation. His prior leadership roles include CFO at Arcus Global Limited, Finance Director at Zinwave Limited and Group Financial Controller at Ubisense Group plc. Chris began his career at PricewaterhouseCoopers, qualifying as a chartered accountant. Chris holds degrees in History from the University of Oxford and University of Kent. Outside of work, Chris is father to a maths genius and budding superstar footballer and, himself a regular but slow parkrunner. Enneagram Type: 9 MBTI: INTP</image:caption>
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      <image:title>About Us - Chief Digital Transformation Officer</image:title>
      <image:caption>Emily Ashby Emily is a leading global digital innovator with 20 years’ experience building outstanding teams and delivering robust revenue generating experiences. Infusing her design ethos across an organisation, enables multidisciplinary teams to cocreate innovative and compelling results for the company and for the end user, across mediums and platforms worldwide. Emily is a big picture thinker that loves to work with visionary CEOs to drive impact and growth across all levels of the business or ecosystem. When not transforming her working world, Emily enjoys the adventures of mum life, nurturing a blended family of three wonderful children with her husband.</image:caption>
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      <image:title>About Us - Make it stand out</image:title>
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  <url>
    <loc>https://www.clientrelationship.com/our-consultants</loc>
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    <lastmod>2024-04-12</lastmod>
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      <image:title>Our Consultants - RELATIONSHIP CONSULTANT, US</image:title>
      <image:caption>Jeff Trachsel Jeff joined CRC as a Consultant in 2018 after 20 years in various Marketing roles on both the agency and client side. Drawing on his experience as CMO at a growth stage technology company, Jeff brings a distinct client perspective to his role at CRC, where he manages a mix of global and local agency relationships. A strategic thinker and problem-solver, Jeff is passionate about helping agencies improve their client relationships.</image:caption>
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      <image:title>Our Consultants - RELATIONSHIP CONSULTANT, UK</image:title>
      <image:caption>Emma Kelly Prior to joining CRC Emma spent over 15 years working within independent and networked integrated agencies leading global client accounts and business development. For the past 5 years at CRC Emma has supported a range of different agencies, including a deep expertise with Global Media networks.  Passionate about empowering agencies to level the playing field with clients, she has also lead the development of Barometer; leveraging insight on the agency experience to help agencies drive more equivalency and shared responsibility for the relationship with their clients.</image:caption>
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      <image:title>Our Consultants - RELATIONSHIP CONSULTANT, EMEA</image:title>
      <image:caption>Anna Hopwood Anna is not only our Head Of EMEA, she is also a Relationship Consultant. She spent over 20 years of her working life in advertising agencies, most recently at adam&amp;eveDDB running client business from highly creative boutique clients to global business. She spent time as a Strategy Director, has led account management departments (agency and group level) and headed up New Business. Her agency experience fueled her desire to help agencies more effectively manage their client relationships for better work, margin and morale in what is an increasingly challenging climate. Anna oversees our consultancy offering.</image:caption>
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      <image:title>Our Consultants - RELATIONSHIP CONSULTANT, AUNZ</image:title>
      <image:caption>James Ledger James joined CRC in 2015, inspired by the opportunity to help the AUNZ agencies understand and strengthen their client relationships in order to make their businesses more secure.    He has a particular interest in supporting client leads and account teams, helping them learn from the mistakes he made over a 25 year career in advertising and media agencies, both in Australia and in the UK. More appropriately, he draws upon the fields of psychology, psychotherapy and couples counseling to provide the kind of counsel he wish he’d had in agency life.</image:caption>
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      <image:title>Our Consultants - RELATIONSHIP CONSULTANT, UK</image:title>
      <image:caption>Claire Robertson Claire has nearly 20 years experience in the communications industry, and has been a consultant at The Client Relationship Consultancy since 2017. Her background is creative agencies, spiced up by some time on the other side of the fence at Procter &amp; Gamble. Her last agency role was at DDB; having spent many years there in client service, she became Talent Director for the agency, helping the organization to achieve its ambitions through the development of its talent.</image:caption>
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      <image:title>Our Consultants - RELATIONSHIP CONSULTANT, LATAM</image:title>
      <image:caption>Charlie Walt Charlie joined CRC in 2011 after holding global client roles in the UK. She was inspired by the opportunity to help LATAM agencies strengthen their client relationships in order to make their businesses more secure and established CRC’s LATAM operation in Mexico City in 2016. She uses her experience of the different market idiosyncrasies to inform our approach with our agency clients in the region. As a coach, Charlie empowers agencies to better understand and grow their relationships. Charlie is also a key lead in developing our coaching approach and consultancy offering.</image:caption>
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      <image:title>Our Consultants - RELATIONSHIP CONSULTANT, US</image:title>
      <image:caption>Majja Dennis Prior to joining CRC Majja spent 25 years working on the agency side in roles ranging from Chief Client Officer to Managing Director to Head of Talent and Operations. She brings a deep understanding of the needs of talent and the needs of clients to her Consultant role—an understanding that when those needs aren’t clearly communicated or understood relationships can falter. And a belief that when those needs are aligned and answered business flourishes.</image:caption>
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      <image:title>Our Consultants - RELATIONSHIP CONSULTANT, US</image:title>
      <image:caption>Erin Byrne Prior to joining CRC, Erin spent 15 years in advertising with roles in Media at Arnold, MPG, and Havas Media across multiple client sectors. She joined CRC in 2014 as a CRC Consultant, works across all agency types, and is geographically focused on the US and Canada. She has a broad range of experience working with local and global agencies, along with bespoke and integrated agency teams. Erin works closely with her agency partners to diagnose expectation gaps, bring awareness to risk, and drive effective action in an effort to make positive shifts in the relationship.</image:caption>
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      <image:title>Our Consultants - RELATIONSHIP CONSULTANT, DACH</image:title>
      <image:caption>Boris Zolyniak Boris joined CRC in 2011 and is one of the longest standing consultants. Prior to this he spent 18 years in the advertising business leading national, regional and global client agency relationships. He also worked client side as CMO. Boris is responsible in overseeing and supporting our clients in the German speaking countries, the Nordics and Eastern Europe.</image:caption>
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      <image:title>Our Consultants - RELATIONSHIP CONSULTANT, US</image:title>
      <image:caption>Alice Campbell With close to 20 years of agency experience in Business Development at Hill Holliday, Havas Media, Arnold, and Publicis Media, Alice joined CRC in 2018. Alice has designed various workshops for her agencies across the globe that support and guide teams to help them navigate changes and reset as needed to create satisfying and sustainable relationships. She encourages her agencies to focus on mindset shifts to build resiliency. She works with individuals to analyze changes in their client and internal agency relationships to surface changes in expectations so they can be addressed directly to better set up for success in the future.</image:caption>
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      <image:title>Our Consultants - RELATIONSHIP CONSULTANT, UK</image:title>
      <image:caption>Geraldine Kenway Geraldine joined CRC as a Consultant in 2017 after more than 20 years of client service experience in integrated agencies. Her account leadership background on large global brands and first-hand experience of the challenges facing agencies today has fuelled her interest in supporting agency leadership teams to identify opportunity and risk and take more of a strategic approach to the way they manage and build strong relationships with their clients. Geraldine leads one of our major global network clients as well as consulting in several European markets, including all our media, creative and digital agency partners in Italy.</image:caption>
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      <image:title>Our Consultants - RELATIONSHIP CONSULTANT, UK</image:title>
      <image:caption>Julian Broadhead Julian joined CRC in 2021, after sixteen years at start-ups and integrated creative agencies. Most recently he was a Partner at BBH London, acting as a Business Lead and Co-Head of Account Management. In an increasingly difficult industry environment, Julian is passionate about helping agencies proactively lead their client relationships to help get to better outcomes. In particular, he’s interested in positively managing client’s impact on agency team morale, motivation and retention.</image:caption>
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      <image:title>Our Consultants - RELATIONSHIP CONSULTANT, UK</image:title>
      <image:caption>Emma Hillary Emma has 17 years career experience in agencies and consultancies across the globe from London to Australia and Asia.  Emma joined CRC nearly 4 years ago, after a stint consulting on coaching products for a corporate wellbeing company.  Emma partners across all sectors of agencies, consulting in the UK market for some of our global network partners.  Emma has spearheaded development of our workshop products, other NPD and works in partnership with the business development team on expanding our consulting footprint.</image:caption>
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      <image:title>Our Consultants - RELATIONSHIP CONSULTANT, FRANCE</image:title>
      <image:caption>Laurence Armangau Laurence started out her career as a journalist, spending 12 years analysing and commenting on brand marketing and creative strategies for weekly magazine CB News ( leading French corporate press title) and BFM (business radio). She then spent the next 12 years leading the marketing and communication departments of major international advertising networks. Just before joining CRC, Laurence spent 3 years in 2 advertising schools, working closely with the next generation of communicators. Since January 2023 she is responsible in overseeing and supporting our clients in France.</image:caption>
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    <lastmod>2024-03-22</lastmod>
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  <url>
    <loc>https://www.clientrelationship.com/our-approach</loc>
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    <lastmod>2023-12-07</lastmod>
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      <image:title>Our Approach</image:title>
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      <image:title>Our Approach - The Referral Rating</image:title>
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